Roadtrip
App UI Design
Roadtrip is an app that helps users plan out different places to visit, experiences and places to see along the way whilst on their roadtrip.
Art Direction | UI design | Illustration | Branding | Strategy
Software used
Sketch
Illustrator
After Effects
Style Guide
FONTS
Proxima Nova
Poppins
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COLOR PALETTE
#e56534
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Intuitive Design
The challenge was putting together an intuitive design that felt familiar enough for users to quickly navigate without a learning curve whilst establishing the Roadtrip brand as unique and distinct. In order to keep up with current UX trends I used sliders for navigation and a striking UI design to keep user engagement maintained.
Login Pages
The welcome screens are created to inspire users to get out on the open road and start exploring the world. Imagery features beautiful landscapes, places of interest and open roads. The fill out form includes two fields, username and password with an option for returning users to login.
Discover Pages
After users have logged in or setup an account they are brought to the Discover page showcasing popular experiences in a variety of regions. Users can change the settings to just display close-by experiences in their region however initially we encourage users to explore far and wide.
They can sort by experiences, places and accommodation as displayed in the sub-selection bar.
Activity Pages
Upon selecting an experience / place or accommodation users are brought to the Activity page which displays more information about the activity. Showcasing the activities available, price, exact location and a summary of what's to be expected.
